INC
- By Drew Ferguson
![Inc Magazine](https://dixieelixirs.com/wp-content/uploads/2015/07/Inc-Magazine.png)
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Upon entering Dixie Elixirs’s headquarters in Denver, you’re greeted by a big sign that reads: “The Future of Cannabis.” Since its 2009 founding, Dixie has updated its image from a “pot soda” company to a gourmet THC edibles manufacturer whose carbonated drinks and snacks, containing ingredients like pepita and sea salt, look like they could be found on a shelf at Whole Foods.
Rebranding Cannabis Afterlegalization-stone-culture-yields-to-health-and-wellness