GQ Australia

Screen Shot 2013 12 30 at 8.32.10 PM 300x226
Screen Shot 2013 12 30 at 8.32.10 PM 300x226

“Tripp Keber’s black Hummer smudges an otherwise empty side street of downtown Denver

“Hey, jump on in,” says the 45-year-old, motioning to the passenger door.

Beneath a snarling metal grille sits the personalised number plate “Dixie X”. Keber’s hair is slicked-down, his skin luminous in a way that you tend to see on the wealthy and the suit on his stocky frame, custom-made.

Sharing the car with Keber’s CFO and another acronymic executive, a smile spreads across my face – prompted partly by the conspicuous transport but mostly by the fact that one of the biggest names in American marijuana is named Tripp. Of course he is.

There have been other monikers, mind: “drug baron”, “ganjapreneur”, “king of weed”… He swats at them in stern rejection, though he’s struggled to shake the “Willy Wonka of Weed”. It seems fitting as we barrel beyond the city limits of Colorado’s capital, cocooned in this whimsical machine. And, like Wonka, Keber looks set to soar. Come January, when legal recreational marijuana sales look likely to start – and we mean fancy-a-hit, duck-down-the-shops kind of legal – he’s in a very good position thanks to his pot-infused business, Dixie Elixirs & Edibles, making marijuana sodas, chocolates, bath salts and beyond…”

READ THE FULL ARTICLE

Production of THC-infused taffy
First and foremost, we hope this message finds you healthy and safe. Nothing is more important to us than the health and wellbeing of our Dixie fam. As we navigate these uncertain times, impacted by the COVID-19 outbreak, we want to take a moment to assure you that our commitment to you and to our community remains strong. Through the hard work ...
READ MORE >
Couple laughing together with background of trees and flowers
As cannabis becomes more and more normalized in society, its role in our love lives grows more and more. Cannabis is no longer just a thing for ‘stoner couples.’ It’s something that any couple can incorporate into their relationships to form deeper emotional connections, enhance fun and play, and boost sexual intimacy. But there’s no ‘one...
READ MORE >
Couple cooking healthy meal
It’s a new year and a new you. It’s also a new decade and with it is a new approach to health and wellness. For many, this new approach to health and wellness involves using cannabis to supplement their health and wellness routines. There are many New Year’s Resolutions out there but we picked 8 of our favorites that we believe cannabis can h...
READ MORE >
Dixie Microwave Chocolate Lava Cake Recipe
Do you ever get those intense late-night cravings for something warm, rich, and delicious, but you're too lazy to get up and bake? Yeah, us too...more often than we care to admit. The next time that craving strikes, we've got the perfect thing for you – microwave chocolate lava cake, infused with our Straight Up Milk Chocolate. It easy to make an...
READ MORE >
Happy Thanksgiving
When we stop and think about what we’re grateful for as a company, so many things come to mind. But what we realized we’re most grateful for is our incredible team – we wouldn’t be where we are today without them. So this year, we wanted to share some “thankful thoughts” coming from our team members. We asked them what they’re gratef...
READ MORE >