Denver 7
- By Drew Ferguson
“It does sort of proliferate the stereotype of, ‘Oh, you’re stoned, therefore you’re eating pizza rolls,’” said Joe Hodas, chief marketing officer with Denver-based Dixie Brands, which specializes in pot edibles, elixirs, even dog food additives.
Hodas points out the double-standard.
“A little bit of hypocrisy, in the sense that – you now have a mainstream brand, like Totino’s, that can leverage cannabis as a way to market to consumers, yet the cannabis companies that are paving the way to allow them to do that – aren’t allowed to do so,” said Hodas.
