Newsweek
- By Drew Ferguson
Colorado’s Dixie Elixirs, which creates cannabis-infused soft drinks, became huge stories, with features on TV news and in print. According to Dixie Elixirs’ CEO Joe Hodas, the prevailing trend toward the collective sweet tooths of cannabis enthusiasts has nothing to do with age. “On the savory side of things, with crackers or other baked items, the temperature required [to cook] can damage the THC content,” he explained to New York magazine. “We’ve looked at things like pretzels, but part of the reason why sweets work a little better is that it helps mask the flavor. I would argue as we get more sophisticated with the flavor profiles, though, we are developing products that complement the earthiness of cannabis.”
