Bevnet
- By Drew Ferguson
The afternoon came to a close with a presentation from Tripp Keber, CEO and co-founder of Colorado-based Dixie Brands, makers of THC-infused sodas Dixie Elixirs. A leader in a young but already extremely lucrative category, Keber’s remarks offered a sobering reality for anyone doubting the legitimacy and opportunity in the commercialization of recreational cannabis, which brought in $700 million in sales in 2014 in Colorado alone. Keber’s presentation also made a play at people’s morality.