How Marijuana Branding is Similar to Branding other Products
- By Lindsay Topping
Those who say marijuana branding can’t be done look increasingly likely to be interrupted by someone doing it—most recently, Bethenny Frankel. In an interview with AdWeek last July, CMO of Dixie Elixirs, Joe Hodas challenged the concept that cannabis can’t be branded. “You could say that all bourbon is bourbon—it’s the same proof, so what’s a brand matter? But it does matter,” he said. “We know people have an affinity for product quality and consistency, which is what we offer.”
With Diet Weed Bethenny Frankel Ruins Marijuana
