Dixie Elixirs & Edibles Available in California Starting July 1

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Dixie Elixirs Logo

Indus Sets a New Standard for Cannabis Infused Products in California with Launch of Two Exciting Brands

New Infused Confections from Altai Brands and Dixie Elixirs & Edibles, One of the Most Recognized Names in Cannabis Edibles, to be Available in the Golden State

MONTEREY, CA (June 11, 2015) – As California’s Green Rush gains momentum daily, INDUS Holding Company, an intellectual property and branding venture, is redefining the expectations of California patients who choose cannabis infused edibles. Beginning summer 2015, INDUS partners will bring two edibles brands to the California market for the very first time—Altai Brands and Dixie Elixirs & Edibles. Indus is focused on delivering creative products that emphasize consumer safety while advancing the changing perceptions of cannabis use. Both brands will employ child resistant packaging and triple quality testing to ensure consistency and they are both expected to have a major impact on the edible cannabis market in the Golden State.

Altai Brands, a line of edible products originated by Indus, offers a highly creative new line of artisanal edibles thoughtfully crafted for well being and enjoyment and will launch with a wide variety of safe low-dose confections offering unique pairings of textures and flavors not yet experienced in the edible market. Long known as one of the cannabis industry’s most recognized and trusted brands, Dixie Elixirs & Edibles out of Colorado has seen significant demand for its innovative, safe, effective and delicious cannabis products but until now has been unable to serve California patients. INDUS has acquired the rights to distribute Dixie’s entire suite of products within the state of California. This arrangement represents Dixie’s first expansion into a state outside of Colorado.

“The opportunity to create a new cannabis brand is very personal for all of us at Indus and we are thrilled to be part of this monumental time in our industry. Altai will provide something very special and we believe California patients will embrace our well-crafted, fine quality edibles,” said Rob Weakley, President and CEO of INDUS Holding and Altai Brands. “We are equally excited to represent Dixie, an industry leader. The Dixie brand is one of the most respected in our industry, driven by their focus on changing the perception of cannabis use through innovation—a passion that both Dixie and Altai share.”

“Today marks a very important milestone for Dixie Brands, as we bring our Dixie Elixirs and Edibles platform to the world’s largest medical cannabis community,” said Tripp Keber, CEO of Dixie Brands, Inc. “We are so proud to be partnered with the INDUS team and we share in their excitement as they also launch their own incredibly gourmet chocolates with Altai. The partnership of our people, and the complementary nature of our brands will bring amazing new alternatives to California patients and dispensaries who have long told us they want, and need, the consistency and quality that Dixie represents. We are honored to serve those patients and we look forward to a long-lasting and mutually beneficial relationship with both INDUS and the Golden State.”

Product Availability
Beginning July 1, Dixie’s best-selling Toasted Rooster chocolate bar, Awakening and Relaxing Mints and Lifted energy shot as well as Altai’s Alt-Bars, BonBons, Soothers, Chocolate Coins and Pips: chocolate covered malt balls, red hots, salted almonds and espresso beans, will be available for purchase in Northern California. Indus plans to launch both brands into Southern California by the end of July. Check out http://dixieelixirs.com/store-locator/ and altaibrands.com/where-to-buy to find a dispensary near you.

ABOUT INDUS HOLDING
Indus Holding is committed to creative products that emphasize consumer safety while creatively changing perceptions of cannabis use. Politically astute, socially conscious and dedicated to change, Indus Brands is building more than a brand, it is building a new American industry. To learn more about Indus, visit us at www.indusbrands.us.com

ABOUT ALTAI BRANDS
Inspired by the past and looking to the future, Altai Brands provide thoughtfully crafted artisanal edibles curated for wellbeing and enjoyment. Headquartered in Monterey County, California, our apothecary fashions the finest cannabis treats with unique pairings of textures and flavor in both indica and sativa varieties including: Alt-Bars, BonBons, Soothers, Chocolate Coins and Pips: chocolate covered malt balls, red hots, salted almonds and espresso beans. Altai products are triple tested throughout the production process to ensure quality, safety and consistency. Inspired by the ancient historical use of cannabis and looking to the future, all of Altai’s artisanal edibles are sold in childproof packaging and share an emphasis on low dosage, clear user directions and overall focus on consumer safety. Altai is committed to offering top-quality edibles to be enjoyed responsibly.

For more information on Altai Brands please visit: www.altaibrands.com Like Altai Brands on Facebook or follow us on Twitter, Instagram or Pinterest.

ABOUT DIXIE ELIXIRS & EDIBLES
Located in Denver, Colorado, Dixie Elixirs & Edibles (Dixie) has been producing award-winning THC-infused products since 2009. What began as a single flagship product, the Dixie Elixir (a THC-infused soda), has now expanded to over 30 different products across over 100 SKUs, representing the industry’s finest edibles, mints, energy shots, tinctures and topicals. To find out more about Dixie’s innovative products, or about how Dixie is building the future of cannabis, please visit us at http://www.dixieelixirs.com. Remember—you must be 21 to visit our site, as cannabis products are not for those under the age of 21!

To find Dixie products at a California dispensary near you, please visit the Dixie Store Locator HERE.

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