Our interview had been with Tripp Keber, the CEO of ‘Dixie Elixirs,’ and he showed us a range of edible marijuana products in his factory that frankly surprised me. They were professionally manufactured, packaged and marketed, and ranged from drinks to chocolates to baked goods all infused with THC – the ingredient in marijuana that induces the high. What It's Like To Buy Weed Legally...
READ MORE >

Those who say marijuana branding can’t be done look increasingly likely to be interrupted by someone doing it—most recently, Bethenny Frankel. In an interview with AdWeek last July, CMO of Dixie Elixirs, Joe Hodas challenged the concept that cannabis can’t be branded. “You could say that all bourbon is bourbon—it’s the same proof, so what’s a brand matter? But it does matter,” he said. “We know people have an affinity for product quality and consistency, which is what we offer.” With Diet Weed Bethenny Frankel Ruins Marijuana  ...
READ MORE >

It's been a year since Colorado legalized the retail sale and use of marijuana for recreational purposes. As the push for legal pot gains momentum around the country, all eyes are on how Colorado has been handling this transition. Al Jazeera America interviews Dixie’s CEO Tripp Keber. Colorado Marijuana Pot Year Series Legalization Recreational...
READ MORE >

The New Year is barely underway and already the kitchen at Dixie Elixirs is buzzing. Food products like Dixie Rolls, white chocolate peppermint and truffles, all containing marijuana, roll off the assembly line. “The best thing that happened is the sky didn’t fall. We didn’t have mass chaos. Everyone was very controlled and responsive with their consumption,” said Joe Hodas, chief marketing officer of ‘edibles’ manufacturer Dixie Elixirs. Colorado Marks One Year Of Recreational Marijuana Sales...
READ MORE >