Our strategy is to continue to expand into new geographic markets, while at the same time adding innovative new products to our portfolio. We concentrate on the highest-value segments of the value chain: product development, manufacturing, brand equity and distribution. Our goal is to maintain our leadership in each of these areas, effectively becoming the industry’s top consumer packaged goods platform.
Dixie’s management team has a proven track record bringing products to market in a unique and challenging regulatory environment. We are leveraging that expertise to deploy capital that will generate near-term revenues and attractive longer-term growth rates. Investors in Dixie Brands can expect the Company to earn strong returns on invested capital as we execute our strategy.