Dixie scrambled to come up with a bottle that would allow consumers to dispense the drink into servings containing up to 10 milligrams of THC. Dixie settled on a container with a cap that resembles the top of a mouthwash bottle. The cap doubles as a dispensing cup.
“A bottle that we were looking for just didn’t exist,” said Joe Hodas, the company’s chief marketing officer. “We had to make it from scratch, pretty much.”