Fast Company

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Are users accustomed to getting the biggest bang for their buck by noshing on a THC-packed brownie going to shell out money for luxury goods with a low dose? “There’s an interesting dichotomy in the industry right now,” says Joe Hodas, chief marketing officer for the Denver-based Dixie Elixirs & Edibles, which sells gourmet chocolates, beverages, and mints. “There’s a romanticized vision of this discriminating, high-end consumer that is willing to pay extra for the packaging and finer ingredients.” In his estimation, this group is poised to grow.

Dixie’s elevated line of products is meant to appeal to a refined palate. The goal is to appear upscale without scaring off consumers accustomed to a certain reasonable price point. The average Dixie chocolate bar retails for $15; the elixirs, which include flavors like Old Fashioned Sarsaparilla and Dixie One Watermelon Cream, go for about $17. For comparison, the average market price for a pot brownie ranges from $5-$10.

“We recognize our best play is not to say we’re a luxury item; we [market ourselves] as a value item in the sense that we’re offering really great quality that leads to great taste,” he says. “But we’re offering it at the right price.”

https://www.fastcompany.com/3062387/most-creative-people/high-end-dining-are-marijuana-meals-the-next-big-foodie-trend

 

New York Times

Almost all small-business owners dream of the day when they can expand nationally. This has proved to be a unique challenge for those in the marijuana industry because the products they create are illegal under federal law, and the checkerboard of states that permit marijuana sales have complex and constantly changing regulations. Dixie Brands, a c...
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Leafly

Dixie Relief Balm from Dixie Elixirs is a great option for anyone looking for a way to use and apply THC topically. As a user of similar products myself, this balm is a reliable method to help treat acute aches and pains without dealing with the psychoactive effects of THC. While Dixie Relief Balm in particular is only available in Arizona and Colo...
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Patch.com

"We've been working toward this moment for the past two years and are honored to be selected from among 146 grower applicants and 124 processor applicants," Curio Marketing Director Wendy Bronfein, who is the daughter of Michael Bronfein, said. "We take this business very seriously and we intend to build a company focused on leading the pursuit of ...
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Here are some great ways to elevate your Labor Day weekend with Dixie! Watermelon Dew Drop Mojitio Quench your thirst try this great cannabis infused watermelon mojito. Ingredients: 1.0ML (or more depending on tolerance) watermelon dew drops 2 cups pressed/strained watermelon juice 1/4 cup freshly squeezed lime juice 1/2 cup s...
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