Fast Company

Fast Company logo
Fast Company logo

Are users accustomed to getting the biggest bang for their buck by noshing on a THC-packed brownie going to shell out money for luxury goods with a low dose? “There’s an interesting dichotomy in the industry right now,” says Joe Hodas, chief marketing officer for the Denver-based Dixie Elixirs & Edibles, which sells gourmet chocolates, beverages, and mints. “There’s a romanticized vision of this discriminating, high-end consumer that is willing to pay extra for the packaging and finer ingredients.” In his estimation, this group is poised to grow.

Dixie’s elevated line of products is meant to appeal to a refined palate. The goal is to appear upscale without scaring off consumers accustomed to a certain reasonable price point. The average Dixie chocolate bar retails for $15; the elixirs, which include flavors like Old Fashioned Sarsaparilla and Dixie One Watermelon Cream, go for about $17. For comparison, the average market price for a pot brownie ranges from $5-$10.

“We recognize our best play is not to say we’re a luxury item; we [market ourselves] as a value item in the sense that we’re offering really great quality that leads to great taste,” he says. “But we’re offering it at the right price.”

https://www.fastcompany.com/3062387/most-creative-people/high-end-dining-are-marijuana-meals-the-next-big-foodie-trend

 

Dixie Brands is proud to present a new short video that offers a behind-the-scenes look into the company's past, present, and future. The past nine years have been an incredible journey and we couldn't be more excited for what's next. Please take a moment and learn for yourself "Why Dixie?" ...
READ MORE >
Thanks to our friends at Variety Magazine for their great write up about modern day cannabis cuisine.  We we're glad to see the Dixie shout out as well! The writer says “no wonder a Cannabis confectioner like Dixie, which works with Snoop Dogg and WBC boxer Ava Knight, who uses THC+CBD products as part of her training recovery program, is als...
READ MORE >
What sets Dixie apart from the rest is the care and passion that our team puts behind each and every product we make.  We are proud to offer safe, quality, and consistent product in each state where Dixie is sold and without our amazing team in each state, that would not be possible. Read below for a behind-the-scenes look into the crew in Marylan...
READ MORE >
We were excited to have Kitchen Toke, a brand new magazine focusing on the culinary side of cannabis, at Dixie HQ last month.  Be sure to check out their premier issue featuring a behind-the-scenes look at Dixie's Denver headquarters and click below for a video produced on location about all things microdosing. ...
READ MORE >
What better way to cool down this summer than with a THC-infused classic frozen treat? Root Beer Floating from Dixie Brands on Vimeo. Root Beer Floating -12 oz. of your favorite root beer -Add 1+ capfuls Dixie Root Beer Elixir (dose according to user) -Add two scoops vanilla bean ice cream -Serve with straw and tall spoon...
READ MORE >