Fast Company

Fast Company logo
Fast Company logo

Are users accustomed to getting the biggest bang for their buck by noshing on a THC-packed brownie going to shell out money for luxury goods with a low dose? “There’s an interesting dichotomy in the industry right now,” says Joe Hodas, chief marketing officer for the Denver-based Dixie Elixirs & Edibles, which sells gourmet chocolates, beverages, and mints. “There’s a romanticized vision of this discriminating, high-end consumer that is willing to pay extra for the packaging and finer ingredients.” In his estimation, this group is poised to grow.

Dixie’s elevated line of products is meant to appeal to a refined palate. The goal is to appear upscale without scaring off consumers accustomed to a certain reasonable price point. The average Dixie chocolate bar retails for $15; the elixirs, which include flavors like Old Fashioned Sarsaparilla and Dixie One Watermelon Cream, go for about $17. For comparison, the average market price for a pot brownie ranges from $5-$10.

“We recognize our best play is not to say we’re a luxury item; we [market ourselves] as a value item in the sense that we’re offering really great quality that leads to great taste,” he says. “But we’re offering it at the right price.”

https://www.fastcompany.com/3062387/most-creative-people/high-end-dining-are-marijuana-meals-the-next-big-foodie-trend

 

Skip the hangover and kick movie night up a notch by getting creative with your favorite Dixie Elixir!  Here is a recipe for one of our favorites, Wlidberry Crush. [video width="1920" height="1080" mp4="http://dixieelixirs.com/wp-content/uploads/2017/09/WildBerry.mp4"][/video]   DIXIE WILDBERRY CRUSH -Rim a glass with sugar -Mu...
READ MORE >
Dixie Brands was proud to host The Today Show earlier this month for their piece on the the growing cannabis industry and the roll infused edible products play in the market.  The segment aired on September 5th, 2017 and included an early morning live broadcast from Dixie HQ in Denver, Colorado. WATCH  ...
READ MORE >
What better way to cool down this summer than with a THC-infused classic frozen treat? [video width="1920" height="1080" mp4="http://dixieelixirs.com/wp-content/uploads/2017/07/Rootbeer.mp4"][/video] Root Beer Floating -12 oz. of your favorite root beer -Add 1+ capfuls Dixie Root Beer Elixir (dose according to user) -Add two scoops vanilla...
READ MORE >
Patrons line up outside The Grove Dispensary on #7117 to be among the first to purchase adult-use cannabis. Last November, Nevadans voted to allow recreational cannabis for those over 21 statewide. Court cases and uncertainty with distribution and regulatory frameworks in the final weeks before the planned July 1 start date left many—especial...
READ MORE >