Fast Company

Fast Company logo
Fast Company logo

Are users accustomed to getting the biggest bang for their buck by noshing on a THC-packed brownie going to shell out money for luxury goods with a low dose? “There’s an interesting dichotomy in the industry right now,” says Joe Hodas, chief marketing officer for the Denver-based Dixie Elixirs & Edibles, which sells gourmet chocolates, beverages, and mints. “There’s a romanticized vision of this discriminating, high-end consumer that is willing to pay extra for the packaging and finer ingredients.” In his estimation, this group is poised to grow.

Dixie’s elevated line of products is meant to appeal to a refined palate. The goal is to appear upscale without scaring off consumers accustomed to a certain reasonable price point. The average Dixie chocolate bar retails for $15; the elixirs, which include flavors like Old Fashioned Sarsaparilla and Dixie One Watermelon Cream, go for about $17. For comparison, the average market price for a pot brownie ranges from $5-$10.

“We recognize our best play is not to say we’re a luxury item; we [market ourselves] as a value item in the sense that we’re offering really great quality that leads to great taste,” he says. “But we’re offering it at the right price.”

https://www.fastcompany.com/3062387/most-creative-people/high-end-dining-are-marijuana-meals-the-next-big-foodie-trend

 

The Toronto Star

Colorado’s learning curve could be the most useful test case for the Canadian government as Ottawa moves from broad legalization of dried and fresh cannabis, seeds and oil — targeted for July of 2018 — to edibles, the time line for which has not been set. “Designing an appropriate regulatory system for cannabis edibles is a complex undertak...
READ MORE >

Circa

Smoking weed is permitted in 30 states in America. But in the majority of those states, it's only allowed for medicinal purposes. While adult use for those over 21 is allowed in eight states and the District of Columbia, weed is still a ways off from being fully legalized at the federal level. And that is giving way to a hazy regulatory environ...
READ MORE >

New York Times

Almost all small-business owners dream of the day when they can expand nationally. This has proved to be a unique challenge for those in the marijuana industry because the products they create are illegal under federal law, and the checkerboard of states that permit marijuana sales have complex and constantly changing regulations. Dixie Brands, a c...
READ MORE >
Here are some great ways to elevate your Labor Day weekend with Dixie! Watermelon Dew Drop Mojitio Quench your thirst try this great cannabis infused watermelon mojito. Ingredients: 1.0ML (or more depending on tolerance) watermelon dew drops 2 cups pressed/strained watermelon juice 1/4 cup freshly squeezed lime juice 1/2 cup s...
READ MORE >